FR EN

01Work

Magnum

A global brand, with a French touch.

Client
Magnum
Scope
Identity · Photography · Web · Print · Events
Magnum logo on a honeycomb background

01Context

For more than 40 years, Magnum has been equipping first-response professionals: gendarmerie, police, firefighters, paramedics, security staff.

The brand has brand guidelines at international level.

02Challenge

Reinterpreting the global guidelines without betraying them, and optimising the identity for France.

A dark, technical world where the product always comes first.

03What we did

  • IdentityAdaptation and optimisation of the global identity for the French market.
  • PhotographyAll of the brand’s product photography.
  • WebDesign and build of the Magnum Boots France website.
  • PrintAll visuals, including the France collection catalogue.
  • EventsVisual design of the Magnum booth at Milipol Paris.
Product photograph of Magnum tactical boots
Magnum booth at Milipol Paris
Cover of the Magnum France brand guidelines
Inside pages of the Magnum brand guidelines: typefaces and colours
Spread from the Magnum Spider X-Urban catalogue
Magnum France collection catalogue
Magnum catalogue in an online reader
Magnum Boots France website on three smartphones

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